And one that can withstand various changes.

Free book preview
Cannabis capital

Learn How To Fund Your Business In The Cannabis Economy!

July 2, 2021 4 min reading time

The opinions of entrepreneurs’ contributors are their own.

An essential, but often overlooked, piece of the brand expansion puzzle is culture. But culture is not something that you can create and then leave. It requires your team’s care, approval, and commitment to its growth.

When people talk about corporate culture, they usually envision a team joining forces to start a business, but what many don’t realize is that corporate culture can be changed and empowered at any stage of the business. As with other vital functions of a company, culture can weaken or get out of hand for a variety of reasons, such as an acquisition or office relocation – and most recently a global crisis with myriad ramifications.

Related: 4 Steps to Improving Corporate Culture in 2021

In our case, Unity Road. recently acquired resulting in team merging while working remotely. The merger has resulted in the need to unite, realign, and develop a new culture – one that works for our new team – so that we can continue to grow rapidly across the country. Whether you’re building a new culture or want to strengthen or change an existing one, here are some key tips to help any team get started.

1. Create a solid foundation together

Without a solid foundation, no structure can be built and continue to grow. We refer to our foundation as the pillars of our culture. The key to a successful, strong foundation is building it as a team. Nobody wants you to tell them what to believe, so instead involve everyone in the process. Our team planned an organizational retreat that focused solely on creating our culture. In addition to growing together as a working family, the process has contributed to everyone feeling valued and giving them a sense of personal responsibility in shaping our culture. After all, your teams live the culture every day, so it’s important that they believe in it as strongly as you do.

2. Integrate culture issues into the hiring process

Teams change over time – companies grow, people come and go – and it is times like these that a strong culture is needed most. A clearly communicated culture connects teams and needs to be present throughout the hiring process to ensure that your team has people on board who accept and strengthen the culture. As you recruit and review, look for questions that lead to culturally appropriate answers, such as: These thought-provoking questions will help you and your team learn more about the candidate’s values ​​and beliefs. Choose questions that are less about getting the correct answer and more about a personal or professional journey. I’ve found that with good training, you can teach qualified people any job, but you can’t teach anyone to have certain values, beliefs, or characters.

3. Go for the walk

It is not enough to convince yourself of your team – leadership must also be a living example of the culture that is lived. This can take shape in a number of ways, such as structuring meetings around recognizing values ​​and approaching performance reviews or business decisions through the keystone lens. Workplace culture has to be more than just words on a wall, it has to help move your business forward and empower your teams, and nothing furthers its use more than showing how powerful a tool can be.

A strong corporate culture can be felt at all levels, first by your team and then by your customers. When done right, it leaves a positive and lasting impact on anyone who has the opportunity to feel it, and leads to successful operations that are strong to withstand corporate change like expansion, a global crisis, and more.