DETROIT, May 25, 2021 (GLOBE NEWSWIRE) – JARS Cannabis (JARS), a leading marijuana retailer in Michigan, is hosting a livestream roundtable discussion on Thursday, May 27, with former Detroit Lions entrepreneurs Rob Sims and 2021 NFL Hall of Fame nominee Calvin Johnson Jr. The duo will unveil their new cannabis brand, Primitive, which will be available at JARS pharmacies. After the JARS Roundtable, Johnson and Sims will be on-site at the JARS River Rouge medical and recreational cannabis dispensary from 5 p.m. to 6 p.m. EST. Primitive can be purchased by visitors to the event, which is open to members of the public aged 21 and over.

The live stream will take place at 3 p.m. EST at the full-service broadcast studio BLDG 22 in Detroit. Everyone can see the live stream on JARS ‘Facebook and Instagram channels. The roundtable, hosted by award-winning ESPN reporter Eric Woodyard, covers a range of topics including the launch of Primitive, the transition of teammates from the NFL to the cannabis industry, and their mission to empower communities. JARS and Primitiv share a joint commitment to educating communities about the power of cannabis and aim to change the conversation to reduce stigma and increase positivity. Primitiv was founded by Sims and Johnson to promote cannabis as a form of holistic wellbeing by promoting research and demonstration of cannabis’ potential.

WHO: JARS Cannabis, the founders of the primitive brand Calvin Johnson Jr. and Rob Sims, and ESPN reporter Eric Woodyard.
What: JARS Cannabis hosted a livestream event to launch its new cannabis brand, Primitive by the Pros, followed by a store appearance by Calvin Johnson Jr. and Rob Sims.
When: Thursday, May 27th – livestream at 3 p.m. EST, store appearance from 5 p.m. to 6 p.m. EST
Where: Roundtable on JARS Facebook and Instagram, followed by a store appearance in JARS River Rouge.

“As a new Detroit Lions reporter and Native Flint American, I understand what Calvin Johnson and Rob Sims mean to the community and the growing cannabis culture, and they pave the way for their mission to demonstrate the increased well-being of cannabis,” said Woodyard said about the upcoming event. “It’s really inspiring to see how they live out their passion and I’m really excited to speak to both of them.”

Show promotional image for the event
Show headshot of presenter Eric Woodyard

Additional images and assets may be available upon request.

About JARS cannabis:

JARS Cannabis is a Michigan-based, multi-state operator that operates recreational and medical cannabis store fronts currently serving Michigan and Arizona. JARS is dynamic and visionary: it strives to offer the best cannabis at affordable and accessible prices in order to be more inclusive for everyone. More information is available at
Contact us: (586) 868-3457

About the Primitiv Group:

Primitiv Group is a forward-looking company dedicated to advancing cannabis as a form of increased wellbeing and believes the plant has incredible potential as a medicinal product. Primitive was founded by former NFL teammates, Calvin Johnson Jr. and Rob Sims, who suffered from the long-term physical effects of injuries sustained during their active careers, providing a carefully selected product for those looking for medical or recreational help . Primitive’s vision is to positively impact the global cannabis industry by changing stigmas and stereotypes, highlighting the healing powers of the plant, and creating products that help people and athletes optimize their wellbeing through holistic relief. They are also leaders in educating the public about the health benefits through partnerships with institutions such as the International Phytomedicines and Medical Cannabis Institute at Harvard University. Find out more at or join the conversation on Facebook and Instagram @primitiv_group.