Photo: Humboldt Seeds

Educating your customers about what sustainability really means and how your company applies sustainable practices can be challenging enough. It may be even tougher in the cannabis market, where growers have to grapple with odor and light protection issues and simply have to keep up with local regulations.

This is what makes AskGrowers a new venture, a website that educates consumers and provides an in-depth introduction to cannabis for both newbies and seasoned connoisseurs, a great example of the entire controlled environment industry.

AskGrowers has introduced a new feature on their website called Sustainability in the Cannabis Industry. The website provides information on the environmental impact of cannabis brands, breeders, and consumers on the planet.

Reliable information about cannabis has been vital in recent years. Sustainability in the cannabis industry offers education on the following topics:

  • What is sustainability in the cannabis industry?
  • Why do you need sustainability?
  • What do farmers think about sustainability?
  • How else can the sustainability of the cannabis industry be improved?

AskGrowers interviewed more than 140 organizations for the website, from brands and growers to pharmacies and laboratories. Visitors can hear directly from industry representatives like Isaac Ekholm and Melissa Beseda from Wildwood Flower Farm, Imelda Walavalkar from Pure Beauty and Matthew Frigone from Lazy Bee Garden on the topics and actions they are taking to make the cannabis industry greener.

Sustainability is an important consideration on both the consumer side and how growers run their cannabis business. Even at the height of the pandemic, when jobs were tight and money was tight, sustainability concerns grew across the country. 78% of buyers said they consider the sustainability of cannabis in their purchase decisions.

AskGrowers sees several opportunities to improve sustainability in the cannabis industry:

  • Certification of brands that meet the standards of the cannabis business.
  • Develop policies and regulations that encourage cannabis operators to adhere to sustainability standards through tax rebates or other preferential benefits.
  • Raising awareness among people and companies within the industry through public opinion.
  • Encouraging cannabis growers, retailers, and consumers to consider quality and sustainability in cannabis production, just as they consider such properties in food and other commonly consumed products.
  • Ongoing offering and expansion of programs to ensure that legal cannabis is not wasted or relegated to the black market.

“Sustainability isn’t easy, but it’s not impossible in the cannabis industry. Ultimately, it depends on the choices made by brands, producers and consumers, ”says Igor Dunaevsky, managing partner of AskGrowers. “Education will be a key element in this.”

“Everyone in the cannabis industry, including state governments, consumers, pharmacies and producers, must work together to protect the environment while enjoying the benefits of cannabis,” said Irene Stepanenko, AskGrowers, CEO.

You can find out more here.


Brian D. Sparks is Senior Editor of Greenhouse Grower and See all author stories here.