Washington, April 14, 2021 (GLOBE NEWSWIRE) – New Frontier Data (https://newfrontierdata.com), the agency for data, analytics, and business intelligence in the global cannabis industry, in partnership with Mantis Ad Network, a leading advertising agency The Network , dedicated to the legal cannabis industry, releases its latest industry report, 2021 US Cannabis Consumer Evolution: Archetypes, Likes, and Behaviors.

The report delivers the third edition of New Frontier Data with an in-depth and comprehensive analysis of cannabis use and buying habits spread across hundreds of millions of social and demographic data points to guide and empower brands, operators, advertisers and investors who activate and want to monetize and take advantage of the explosive growth of emerging markets.

The study presents a highly anticipated new set of benchmarks for cannabis users, redefining the behavior of cannabis users in the United States at a turning point in global industry growth to present the top 10 cannabis user profiles that brands and advertisers need to understand in order to be able to best to engage with the developing and expanding cannabis user group.

“The cannabis consumer as a new target group is now an attractive and lucrative consumer group in which FMCPG brands, from fast food to lifestyle, are not only interested, but actually have to combine and engage as critical growth and competition planning variably,” said Giadha A DeCarcer, Founder and CEO of New Frontier Data. “Our data acquisition and research over almost a decade provides usable information to activate this booming market. As a hub of global cannabis data that delivers trustworthy, reliable and unbiased reports, we maintain symbiotic relationships with reputable and responsible data partners around the world. “

The main findings of the report include:

Medical or adult use:

  • Important findings for behavioral targeting: Wellness, relaxation and stress reduction are named as the main reasons for consumption by adults.
  • Expanded opportunities for brand specialization: 42% of consumers identify themselves as primarily or exclusively medical, while 58% identify as recreational medicine.

Flower vs. non-flower preferences:

  • Importance of product diversification: Consumption methods vary widely, with 60% ingesting food through joints (49%), pipes (34%) and evaporators (34%).
  • Leveraging demographic insights: The most lucrative cannabis user groups are between 21 and 35 years old and twice as likely to use both flower and non-flower forms (e.g. food or vapes).

Buying Habits:

  • Impact of social acceptance and legal access: Annual adult use has increased by 77% since 2002, from 10.4% to 18%.
  • Loyalty Program Opportunity: Only 54% of brick and mortar and delivery service shoppers buy from the same store.

In addition to this report, New Frontier Data will conduct a free industry briefing on Thursday, April 29th at 2:00 p.m. (CET). Register here: https://hubs.la/H0KL2KG0

A FREE copy of the 2021 US Cannabis Consumer Evolution Report: Archetypes, Preferences, and Behaviors can be downloaded here: 2021 US Cannabis Consumer Evolution (newfrontierdata.com)

About New Frontier Data:

New Frontier Data is the leading data, analytics and technology company specializing in the global cannabis industry, providing solutions that enable investors, operators, advertisers, brands, researchers and policymakers to evaluate, understand, and engage the cannabis industry and its consumers and do business with them.

Our mission is to educate the politics and business of the global legal cannabis industry. We maintain a neutral position on the benefits of legalizing cannabis through comprehensive and transparent data analysis and forecasting that determine industry trends, momentum, demand and opportunities. New Frontier Data was founded in 2014 and is headquartered in Washington, DC with a presence in Europe, Latin America and Africa. For more information on New Frontier Data, please visit www.NewFrontierData.com.

About Mantis Ad Network LLC:

Mantis is a SaaS technology company that is transforming the way brands and agencies buy digital media. Focused on the rapidly evolving legal cannabis and hemp industries, Mantis is uniquely positioned to help brands and agencies access quality inventory at a fraction of the cost of other ad platforms. The company is based in North America but actively serves customers around the world.

  • Cannabis consumer evolution